Last October, Maelstrom in the Norway Pavilion of Epcot’s World Showcase closed, in order to make way for the construction of an attraction based on the movie Frozen. This summer, the ride’s story was released. Now, we have concept art for the attraction’s sign, a scene from the ride, and the expanded pavilion.
The sign for the ride ride features the Frozen logo in its signature font, as well as traditional Norwegian rosemaling (a decorative style of painting).
The new concept art for the attraction’s interior shows the Viking-style boats from Maelstrom. (The ride will use Maelstrom’s vehicles and water route.) Anna and Elsa are in a summertime scene, like they were in the short, “Frozen Fever,” which appeared before the recent live-action Cinderella. With flowers draped all over the castle’s eaves and growing around the rocks, this looks like it will be a beautiful scene.
This previously released image shows a wintry scene, featuring Elsa and her famous “Let It Go” theme song while simulated snowflakes float around the room.
Outside the attraction will be more new changes to the Norway Pavilion. The area is being expanded to include a log cabin which will house Anna and Elsa’s meet-and-greet spot. This house will be called Royal Summerhus. The design team traveled to Norway to research and study an actual, historic cabin, after which this location is modeled.
This video from MouseSteps sums up the news about the attraction and the concept art, but it also gives you a sneak peek at an adorable animatronic Sven.
I love attractions that are ride-throughs of a Disney Story. “Under the Sea: Journey of the Little Mermaid” and “The Many Adventures of Winnie the Pooh,” for example are some of my favorites. So, I am excited to experience this ride (which will open in 2016). But, I still have mixed feeling about such a character takeover in an area of Epcot that has traditionally been devoted to the history and culture of the countries that are represented. Disney, however, insists that the attraction will draw more people in to learn about the real-life, Scandinavian culture that is featured throughout the movie. What do you think?